You, and any who have not yet seen for themselves, can find all of the cups going as far back as 2009 here, but below you can find a few of what I believe to be the most thematic cups they've featured in their short history as this country's favorite coffee distributor.



While many of these cups are inarguably decorative and to a point, festive, they are by no means reflective of any Christian idealisms. As someone who grew up in a Christian household I was never once told that Christmas tree ornaments, sleds, and snowmen, were wholly indicative of Christ's birth, which is fortunate because they most certainly are not and would have been a furthering of the lies I was already being told on the matter. Furthermore, Christmas trees and the act of decorating them with ornaments are actually remnants of pagan traditions adopted by Christians over the course of centuries, so the fact that those were ever once featured on Christmas cups should have in fact been an insult to you, not interpreted as a display of faith. As for snowflakes and snowmen, well, those just have the happy coincidence of being after effects of the seasonal circumstances during which the Holiday of Christmas falls. In truth, if Christmas were celebrated at the appropriately determined time by most biblical scholars, spring themes would be more accurate representations of the holiday serving to celebrate the birth of Jesus, if he was ever actually born at all. I will, however, digress on this matter, as well as your very inappropriate misuse of the word "literally" during your video.

It would behoove you to perhaps do some research on the matter of imprints and their costs, but as I have done some time working in this industry I will save you and your followers the trouble by laying out the potentially harsh reality of the simplicity of Starbucks' latest seasonal design choices in their drinking vessels.

Imprints like all things, cost money, and the most common breakdown being called a per color, per location price; but in an instance such as the Starbucks cups these are likely using what is known in the industry as a "Full Color" imprint, and these do not run cheap. These imprint methods generally utilize the general PMS color spectrum and can run you a few bucks a cup for printing costs depending on the quantities requested. This may not sound like a lot, but think of the capacity of cups that each store must go through on a regular basis, then add to that the number of stores that will be using these cups, and the duration of the holiday season that they will be in print. Couple that mores with the fact that Starbucks' stock has been on only a very moderate increase. Perhaps they would like to make better use of their funds during a time in the year where they seem to receive a slight dip in sales? They are essentially being "fiscally conservative" which is a concept you should be able to appreciate.

At the very least, the cup still features the holiday colors of red and green, which I suppose in the end only really discriminates against the people who are colorblind to red and green.

My bigger issue, Mr. Feuerstein is actually with your follow up video, posted to your Facebook page, just a few days ago. Please see below in case you cannot recall.


I can empathize fully with the effects of mental illness, and while I take no pleasure in your supposed sufferings in that manner, I cannot in good conscience take pity upon you for the amount of criticism you have received given your recent transgressions. You first and foremost attacked a very large business chain, and on entirely baseless grounds, the likes of which I have already covered in my above statements on the designs of the cups and the lack of Christian idealisms inherent therein.

Secondly, if you were not prepared for such an upheaval of response, then you should have perhaps thought first and acted second. You cannot begin to think that you can elect the unapologetic and pedantic religiosity of names much larger than your own and escape unscathed from both the public media and your own social media based peers. If you were at any point under these delusions, I hope this has served as your wake up call.

Lastly, I am utterly appalled and insulted that you state the repercussions of your own asinine actions as a "trial of faith" while placing on a similar level your suffering with that of your now current wife's feelings of grief at the loss of her late (and I presume, first?) husband. People both past and present have been murdered both because of their faith and because of the collective faiths of others. You being a justified, albeit passing favorite target of both the media and your peers is hardly a trial in even the loosest definitions of the word. Another claim that you have lost family and friends due to your proclamations to start a movement over the protesting of a paper cup suggests to me that perhaps this is not the first time that you have either deeply offended or disgraced them with the ignorant backwash of your incessant dribble, and may also suggest that you require deeper reflection on your actions before you continue with your charade.

That being said, I hope that you of all people have learned a valuable lesson and will take more care in future videos and "lectures" on the matters of social justice and the wholly imagined persecutions placed upon the Christian faith.